Imagine trying to lose weight without tracking your meals or checking the scale. Sounds wild, right? That’s exactly what it’s like when you’re doing SEO without regular reporting. SEO reports help you:
And if you’re working with a Professional SEO consultant in Auckland, this report is how they prove their worth month after month.
At the very least, a good SEO report should give you an overview of your website’s current state. That includes:
This section should be simple, jargon-free, and show whether your site is optimized for search engines and users.
Let’s be honest. Most business owners don’t care about fancy charts—they just want to know, “Am I getting more visitors?”
Your report should clearly show:
If your traffic is dipping, your SEO partner should explain why, and what they’re doing about it. No hiding behind excuses.
You’d expect this one, right? After all, SEO is heavily about ranking for the right keywords. But ranking reports need context.
For example:
And if your rankings are dropping, your consultant should flag it early. That’s the value of a good report, not just vanity metrics.
Traffic is great. But what really matters is whether people are taking action.
Whether it’s filling out a form, making a purchase, or calling your team, every SEO report should include:
Working with someone who provides these SEO report insights helps you see how SEO ties directly to your bottom line.
High-quality backlinks are still one of Google’s top ranking factors. But not all backlinks are created equal.
Your report should cover:
Bonus: If your agency is building links via outreach, guest posting, or PR, that should be outlined in the report.
You don’t operate in a vacuum. You have competitors ranking above you (or below you), and SEO reports should reflect that.
Your monthly report should include:
That’s the kind of forward-thinking strategy a real SEO agency brings to the table.
For businesses in Auckland targeting local clients—restaurants, dentists, tradies—local SEO is the name of the game.
Here’s what your report should include:
If you see strong movement in this section, you’re on the right track.
This is where great agencies stand out.
Your SEO report shouldn’t just say what’s happened. It should also say what’s next.
A good report includes:
If your agency doesn’t include this, ask why. Or consider switching to one that does—like Rank Phoenix.
At Rank Phoenix, we recommend monthly SEO reports. Weekly can be overkill, and quarterly is just too slow. Monthly strikes the perfect balance.
We also believe in clarity over clutter. No 30-page PDFs full of fluff. Just the key metrics you care about, with smart, simple insights that actually help your business grow.
Let’s recap what a strong SEO report includes:
✅ Website health overview
✅ Traffic and engagement metrics
✅ Keyword ranking insights
✅ Conversion tracking
✅ Backlink growth
✅ Competitor comparisons
✅ Local SEO progress (if relevant)
✅ Actionable recommendations
At the end of the day, SEO should never feel like a mystery. If you’re confused by your current agency’s reports, or you feel like you’re not getting real results, it might be time to talk to a team that does things differently.
Looking for real results from a Professional SEO consultant in Auckland? Let’s chat.